BERLIN BRAVES - FULL MARATHON EVENT

IN A PRODUCTION FOR THE BERLIN BRAVES, WE SWITCHED THINGS UP, EXPLORED BOUNDARIES AND PUSHED LIMITS, GIVING THE BERLIN-MARATHON WEEKEND A MAKEOVER AND LITERALLY TUNE THINGS UP THIS TIME AROUND. THE 2018 EDITION STOOD UNDER THE CREDO OF 'DAYS OF THUNDER' – AN ODE TO THE ICONIC 90S FLICK FEATURING TOM CRUISE AND NICOLE KIDMAN.

OVER THE COURSE OF THREE DAYS WE HOSTED A SERIES OF EVENTS AROUND RUNNING AND THE CULTURE OF RACING.

 
 

ON FRIDAY NIGHT, WE INVITED BOTH OUR LOCAL AND INTERNATIONAL HOMIES FROM THE BRIDGE THE GAP COMMUNITY TO JOIN US AT THE BERLIN BRAVES HQ FOR THE OPENING NIGHT OF DAYS OF THUNDER.

RUNNING TEAM CAPTAIN AND PHOTOGRAPHER PIM RINKES DEBUTED HIS VERY FIRST SOLO EXHIBITION CALLED ‘ONGOING MOTION’. HE SHOWCASED A SELECTION OF WORKS CIRCULATING AROUND URBAN RUNNING WHILE DREEA AND HAIZEL SET THE TONE MUSICALLY.

WE ALSO WELCOMED ONE OF THE MOST INSPIRING FIGURES IN RUNNING, PAULA RADCLIFFE, FOR A PANEL DISCUSSION HOSTED BY OUR VERY OWN JOEY ELGERSMA AND TRACK MAFIA’S BITBEEFY AKA CORY WHARTON–MALCOLM.

BRANDON OF BARB’S SOUL FOOD SERVED SOME GOOD OLD SOUTHERN CUISINE.

 

‍ON SATURDAY WE HOSTED A SOCIAL RUN, WHERE WE TOOK THE COMMUNITY AROUND KREUZBERG TO GET READY FOR THEIR RACE.

‍COMING BACK THE HIGHLIGHT OF OUR WEEKEND KICKED OFF: HOOD LAPS – OUR VERY FIRST URBAN RELAY RACE.

WE HAD A FLEA MARKET, HOMIE TINY TIM SERVED HOMEMADE PIZZA AND TARIK COOKED UP TASTY HAWAIIAN BURGERS.

 
 
 

FOR THE EVENING PROGRAM, WE TEAMED UP WITH ST. GEORG AND HOSTED OUR VERY FIRST JOINT SUMMER FEST AT IPSE TOGETHER.

MORE THAN 15 OF OUR FAVORITE DJ’S, 10 LIVE SHOWCASES, A VOGUING BATTLE, JERK CHICKEN AND OF COURSE: VERY GOOD VIBES! THE LINE UP INCLUDED NARU, FERGY53, VVARHOLA, YUNG EMKAY, GET.HOME.SAFE, QUAME56, BASSGANG’S VERY OWN J.CLOUD, OSTBLOKKK, KIKELOMO, MONEYAMA, RICKY TAN, BAFOUBOY, DREEA, GREEN TEA PENG, FREE.LIPA, LEYA, DJ NOMI, MR WALLIZZ, HAIZEL, AND CHADNA. ALSO, THE AMAZING ZUEIRA MIZRAHI PRESENTED A MINI VOGUING FUNCTION TO TOP OFF A SPECTACULAR NIGHT.

 

‍SUNDAY WAS SERIOUS RACE DAY FOR EVERYONE PARTICIPATING IN THE MARATHON AND SERIOUS CHEER DAY FOR EVERYBODY ELSE.

CHECK OUT THE VIDEO BELOW TO SEE WHAT WENT DOWN AT THE CHEERING ZONE.

 

EXPERIENTIAL MARKETING
EVENT PRODUCTION
CONSUMER EXPERIENCES
SEEDING
BRANDING

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BERLIN BRAVES - 'HOOD LAPS' EVENT AND FILM